Many small businesses are struggling to decide whether their Facebook efforts (and budgets) are really helping to grow their business. Some have had real success and others not so much. But what is the secret sauce to Facebook marketing?
I’ll let you in on the secret.
Give everything away. JIP – that’s right. For freeee!
Social media has become part of people’s daily lives and routine. This is a place where humans meet family and friends. For some a place of escape and your marketing is interrupting the zen they call their Facebook feed.
You see, the thing that people DON’T want on Facebook is a hard sell, it’s-all-about-me, buy now, feed!
So, how do you promote your business within this social space without causing annoyance to the user? Trust. What? Yes, trust. Consider this. Facebook offers businesses over 2.7 billion monthly active subscribers (according to Statista) and it’s the biggest social network worldwide.
By creating value (by giving away free stuff, like advice) to a relevant audience will create a path for long term relationship with your brand. Here’s an example.
Imagine a marketing company offering customers advise on how to use Facebook to build their business instead of trying to sell social media retainers (wink, wink). This creates trust by adding real, honest value.
Let’s look at some practical stuff you can start with.
People will soon start responding to your content.
A pro tip. When someone likes your post – invite them to like your page! Facebook has a nifty function that will automatically ask you to invite people that engaged.
Facebook marketing works! It about the correct message to the correct audience, building trust and relationships. You can do it.
You are so welcome to contact us if you have a specific question with regards to Facebook marketing.